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Are you being told to add more keywords and variations? To increase your bid and budget? This may not be a good idea. It all depends on how your campaigns are performing. If you aren't getting any results, the issue might be your website or improper targeting in your campaigns.
At the end of the day, AdWords (SEM) should be temporary. The ideal would be to rank at the top of Google's search results organically. SEM can be used to accelerate SEO for your website but once you rank well for your target keywords you would only use SEM for one-time offers... like an event, a promotion, etc.
Some of the most common things that get overlooked or misunderstood by small business owners who are managing their own AdWords campaigns are;
- Geography
- Schedule
- Longtail keywords
- Landing page optimization
- Display Ads vs Search Ads
Please note that in order to book this gig, you should have at least 30 days of data in your AdWords account. You should also have Google Analytics installed with 30 days of data. If you don't, then I would recommend a Google setup package that includes Google Webmasters, Analytics, AdWords & My Business. Got questions? Send me a message ; )
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